Request
Becky wanted to create an identity system because they wanted to grow their business and reach out to a new audience while keeping the existing audience.
Goal
In my research, I found that Becky already has a large luxury audience & customer base. So the goal was to build a brand identity that can integrate with this luxury audience and approach their new audiences.
Solution
I bring up this identity design system that can interact with the existing customer base and emote elegant, premium, and loyal. So that way, Becky can manage to find & position in their new audience's mind while keeping relationships with their existing audience
